Elevator

I used the sphere as the shape of the elevator because I felt that it was a strong representation of power. It  represents the earth and the sun. The simplistic design of the elevator reflects Apple products, while the unique shape (as most modern elevators are a rectangular prism) and the almost "eye" like representation, is a reflection of Gaga's theatricality. 

I considered how the sphere could transport you from above to below and  i decided to contain it in a cylindrical tube. I was influenced by the Television show futurama where they transport through the tube like structures, in the future. I felt that this was interesting reflection of Jonathan Ives work as a lot of his products reflects the technology of tomorrow.