Wednesday 15 June 2011

Experiment 3- Article mashup

Lady Gaga                                    Jonathan Ive                              Oprah Winfrey

Power is the ability to create an influence, through one’s persona, accomplishments, knowledge, experience and their ability to speak to the people. In the modern society power is strongly influenced by the social media, where the use of “Twitter and Facebook to work the "little monsters" into a frenzy that leads to record sales and media attention.”[1] When one stands out and has a voice, they establish a sense of power, their persona can be a “tribute to mind control, where being vacuous, incoherent and absent minded becomes a fashionable thing.”[2] The complexity of society can be eased by the intuitive and influence as well as the stripped…complexity [from] technology and moving…much of the high-tech industry—toward…the ‘utterly serene’.”[3] As technology plays a major role in the distribution of power, those who can yield and influence through technology are able to assert a sense of power.  Power can be seen as “ a roundhouse, a full course meal, big, brassy, loud, aggressive, hyper, laughable, lovable , soulful, tender, low-down, earthy and hungry,” [4] therefore in order to acquire a sense of power one must have a voice that meets the voice of the people. To be unique and stand out, so that you can be heard and thus acquire an influence to those who aspire to be you, who respect and appreciate you for who you are. A person’s view on the issues concerning society and how they see and approach such issues is a key aspect of what gives them power. To have power, one must empathise and associate themselves with the common people, without being dictating, but more as their voice in the world; to explore every aspect of modern society and leave a mark. Power is the ability to inspire those around us and in order to maintain power, our continuing passion and purpose…allows [us] to sustain [our] popularity.”[5] The ability to redefine how we use feel and experience technology, or music or social issues is a representation of one’s power. Whether it be through “elegant, intuitive machinery,”[6] the feminine brand,”[7] or a “cultural icon, philanthropist, media maven and outspoken political advocates.” [8]

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